Whether you’re building a brand for sale or not, simple rules can focus strategy for success. Many if not most successful brands develop simple rules to tackle their most important challenges. Simple rules help deal with the most complex challenges, including pricing, distributor management, nancing growth, even selling the company or passing it on to a successor generation. We will dis- cuss some of the most important rules we’ve encountered with successful clients. We’ll also explore audience and members’ questions about complex challenges they face to add value, improve cash ow and have more fun building a great business.